How to Craft Your Career
September 8, 2014鈥擜fter she鈥檇 been in the workforce for several years, Marcelle Yeager (C鈥�02) knew she wanted an entrepreneurial experience that would allow her to pursue her passions from anywhere in the world.
To do so, Yeager founded , which provides hands-on advice, strategy, and guidance for those looking to enter the workforce, re-launch their careers, or find the right job. Through services like resume reviews, LinkedIn profile optimizations, and one-on-one career consultations, Yeager helps her clients move their careers in a new direction.
At Georgetown, Yeager majored in and minored in , and she has been able to apply her education to a variety of industries in Russia, Uzbekistan, and the United States. After starting her career at an American law firm in Moscow, Yeager held positions at APCO Worldwide, the Department of Defense, the Department of State, and Booz Allen Hamilton.
As a graduate student in business administration at the University of Maryland (UMD), Yeager first hatched the idea for Career Valet.
鈥淎t UMD, I did an independent study on how I could create my own portable career,鈥� Yeager explains. 鈥淚 thought about one question: What would I do for free?鈥�
鈥淚 realized that in all of my jobs, I鈥檇 always been asked to mentor other staff members,鈥� she continued. 鈥淚鈥檇 been part of the recruiting and interviewing processes, and also I had experience helping people groom their resumes and conduct salary negotiations.鈥�
Yeager also needed her business to be mobile; in 2011 her husband (a fellow Hoya) entered the Foreign Service and she recognized they鈥檇 soon be moving around the world every few years.
鈥淚 knew that this type of career would allow me to work anywhere in the world with United States and international clients while giving me a consistent connection to the United States.鈥�
Today, Career Valet continues to grow, and Yeager feels she鈥檚 found her niche.
鈥淚t鈥檚 incredibly rewarding when clients tell me that they were hired based on the quality of their resume,鈥� Yeager said. 鈥淚 love what I do.鈥�
As students begin to craft their own careers, Yeager has a few tips and tricks for navigating the workforce.
- Your resume is worth the time you spend on it. 鈥淎 lot of people dread updating their resumes and LinkedIn profiles, but it is so important. Always have your resume up-to-date; you never know when someone will ask for it, and you don鈥檛 want to rush through at the last minute.鈥�
- People want to share their experiences. 鈥淲hen I was thinking about getting an MBA or joining a management consulting firm, I reached out to a bunch of (through the online directory), and I got so much advice. One person broke down the difference between various firms; others gave me advice on how to choose the right business school for me. One person even tried to get me to work for his company鈥攜ou never know what can happen! A lot of my clients are afraid to reach out in this way, but that鈥檚 what these networks are for; most people really do love to help.鈥�
- Make every connection personal. 鈥淒on鈥檛 be afraid to reach out, but be sure to do it in a meaningful way. For example, I get a lot of LinkedIn requests, but very few people include a note. If it鈥檚 someone you鈥檝e never met, it鈥檚 great to reach out but write a note about why you want to connect. It takes five minutes of your time but it makes a big difference.鈥�
- Your passions matter. 鈥淲hen I was studying Russian as an undergraduate, I met a lot of naysayers who told me I鈥檇 never use those skills again. I even met someone recently who told me that they never would have gotten a language degree. But I鈥檝e used those skills in almost every job I鈥檝e had. You can make it happen by putting yourself out there.鈥�
More from Marcelle Yeager
To learn more, visit and connect with the company on Twitter . Get more advice from Marcelle Yeager at U.S. News and World Report, where she is a blogger for .